The definitive guidelines for writing, designing, and testing medicine information for consumers.
This third edition has been updated, restructured as a reference tool to meet the needs of occasional and dedicated writers of medicine information for consumers. It contains new illustrations, worked examples, and an expanded module on testing with medicine users.
What people have said about WAMFP "I find it absolutely amazing. It has given me great insight into the questions being asked, and how to achieve a maximum response from the volunteers by wording them differently. The whole book is clear, concise and easy to understand and it has helped me enormously in my new position as a Study Co-ordinator for PIL [Patient Information Leaflet] testing. Your book has become my Bible!" -- Lynda NorthGraves, PIL Coordinator
"… Some aspects of this book have wide application in the design school curriculum. Chapter 2 gives twenty useful rules for understandable writing. These apply to instructions and explanations for any process or product from do-it-yourself furniture and computer software manuals to cookbooks and CMIs. …the chapter on diagnostic testing can be useful in testing other kinds of user-centered information tools. …This book will serve many purposes. Learning to write—and design—a good CMI belongs in any information design curriculum.
Whether or not a design school teaches information design, the library needs this book." -- Ken Friedman DESIGN RESEARCH NEWS Volume 10 Number 8, Aug 2005
Writing about medicines for people