Just before you get excited: there is no such thing as best practice in CID. ‘Best practice’ implies that only one kind of acceptable practice exists. But this is not the case.  The best practices in CID are determined by the context in which they takes place, and every context of CID is different to a greater or lesser degree. Some acceptable design practices may be shared by more than one CID project, but which is best for any particular project can only be discovered by experience and testing. There are, however, several criteria that can be applied to CID that can determine whether the practice is good.

How do you assess which Communication and Information Design (CID) practices are good?

With the big shift in mind, I ask three questions:

  1. To what extent is the practice an integrated interdisciplinary practice?
  2. Does the practice use a systematic and articulated set of methods and processes?
  3. Is the practice evidence-based?

In this post I will deal with the first two. The next post will deal with evidence.

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