Why you need standards

Without Standards you have to tolerate:

  • forms you cannot complete
  • instructions you cannot follow
  • documents you cannot use
  • signposts that get you lost
  • websites you cannot use.

We have created Standards based on:

  • 30+ years research
  • extensive stakeholder engagement
  • 1,000s of test results in print & digital contexts
  • support & advocacy by many.

Apply Standards to:

  • forms
  • procedures
  • labels & instructions
  • bills, letters, & emails
  • legal & financial documents
  • websites
  • signposts

You can use our Standards to:

  • improve everyday life for people to an acceptable standard

  • advocate for high standards of communication and information design

  • enhance outcomes in business and government for people.

We have created two sets of standards:

Standards: getting people’s attention
Standards: engaging people

Support our research on Standards

and never tolerate information you cannot use. Complain here.

Together we can make a difference to everyday life.

How to use standards

1 Agree Standards with stakeholders

scoping in information design

2 Measure existing performance (where it exists)

baseline measurement in information design

3 Develop a new prototype to meet Standards

protyping information design standars

4-5 Test and refine prototype till it meets Standards

testing and refining in information design

6 Implement finished design

implementing in information design

7 Monitor design in use

Monitoring in information design