Of course, this doesn’t mean that no-one can communicate. But the realisation of non-predictability requires that professional communicators think very carefully about what communication is and what it can do.
I described it as “going through a big shift” and promised to tell you why. It’s a “big shift” because the common way of thinking about communication by professionals and laypersons alike, has been undergoing a radical change over the past 50 years.
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